This article is for artists wondering if there is another way to make some income atypical from the many hours we spend marketing on social media. I spend a lot of time researching how to make a living as an artist. The advice I get quite often is to post on Instagram or another social media platform consistently and frequently. As most of you know this takes hours of time each week. This activity never feels right to me. I have the past experience of making a full-time living as an illustrator in the 90s and 00’s by simply advertising in one illustration book, and sending out a postcard once a quarter. That was all the marketing I had to do. The time it took was a fraction of the time that artists, especially young and new artists, spend on social media today.
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